Fractional COO · Operational Execution · Phoenix and Miami

We don't advise. We execute.

Herazee Group works alongside owners whose businesses have grown faster than their daily operations. We bring order to the work, document what matters, and help the team follow through.

Start a conversation → How we work
20+Years leading and improving operations
4Core sectors shaped by practical experience
2Home bases in Phoenix and Miami
Where we help

Growth gets harder when everything still depends on the owner.

These are the problems Joann is most often brought in to solve. They usually show up after the business has grown, the team is stretched, and the old way of doing things no longer works.

The team waits for you

Routine decisions, approvals, and questions keep landing with the owner, which slows the team down and leaves little time to lead.

Important knowledge is scattered

Key steps live in text messages, old documents, and people's memory. When someone is out or leaves, the process goes with them.

Problems keep coming back

The same issues resurface because ownership is unclear, follow through is inconsistent, or no one has documented a better way.

What we do

Practical help for the parts of the business that need to run better.

The scope depends on the business. The goal is simple: clearer processes, stronger follow through, and less dependence on the owner.

01
Operations Management & Optimization
Support daily operations, clarify ownership, and improve the processes already in place.
02
Process & Systems Design
Document SOPs, workflows, responsibilities, and handoffs so the team knows what happens next.
03
Hospitality & Property Operations
Create practical systems for guest service, property upkeep, staffing, and coordination across locations.
04
Nonprofit & Care Home Operations
Build dependable routines, communication standards, and accountability for work where consistency matters.
05
Online Sales & Revenue Growth
Strengthen the operational side of sales so fulfillment, customer communication, and growth stay manageable.
How we work
A practical four step process

Every engagement begins by understanding how the work gets done today. From there, Joann builds what is missing, helps the team use it, and leaves the business with a system it can maintain.

01 / ASSESS

See how the work really happens

Talk with the owner and team, review current workflows, and identify what is creating delays, confusion, or repeated problems.

02 / BUILD

Create the right structure

Develop the processes, SOPs, roles, and tools the business actually needs.

03 / IMPLEMENT

Work through it with the team

Introduce the new process, answer questions, and adjust it based on how the team works in practice.

04 / HAND OFF

Hand over a system that lasts

Leave the owner and team with clear documentation, accountability, and a process they can continue using.

Experience

Experience built inside real, working operations.

Joann has spent more than twenty years managing the moving parts behind hospitality, property, care, and business operations.

Built SOPs and operating routines for hospitality businesses with multiple locations.

Managed teams and daily workflows across care, hospitality, and property environments.

Introduced clearer communication, ownership, and documentation when work had become inconsistent.

Supported organizations with operations in South America and the Caribbean.

Joann L. Pedro, Founder and Fractional COO of Herazee Group
Meet the founder

Joann L. Pedro

Founder & Fractional COO

Joann was born and raised in South Florida, where business was personal long before it became her career. Watching her father build and run a family owned business gave her an early understanding of what ownership actually requires: long days, constant decisions, and the responsibility of keeping everything moving.

She carried that foundation into more than twenty years in operations management across hospitality, property, care homes, online sales, and nonprofit environments. After relocating from South Florida to Arizona for her career, she continued doing the work she is best at: bringing structure to busy operations and helping teams work with more consistency.

She founded Herazee Group to give growing businesses practical operational support without requiring a full time COO. Joann works directly with owners and teams to understand how the business runs, fix what is getting in the way, and put better systems into daily use.

Ready for a steadier way to run the business?

Tell Joann what is getting in the way.

Email Joann → Connect on LinkedIn

We don't advise. We execute.